Evolve Media is a vertical content publishing company that leverages proprietary advertising and publishing technologies to build publishing brands under its CraveOnline Media (men) and TotallyHer Media (women) business units. Evolve offer marketers superior custom, integrated and engaging solutions that allow them to reach and impact its audience of more than 95 million people globally each month (comScore).
Recognizing that no person is defined by any one interest, Evolve publishes an extensive portfolio of enthusiast destinations that speak to large communities of engaged consumers. Leveraging its technology, Evolve tracks the content being consumed across its properties and identifies trending topics that help it better understand the intersection between consumer, content, and consumption. These insights drive Evolve’s editorial process and shape its content. Understanding the differences between men and women and their relationship to content, allows Evolve to work closely with marketers to create custom, integrated marketing and advertising solutions that leverage content, context, and community.
Our Publishing Brands
Evolve Media’s owned and operated portfolio of websites is aggregated under two broad publishing brands that appeal to men (CraveOnline) and women (TotallyHer) generally. CraveOnline and TotallyHer serve as the window into over 50 category leading enthusiast destinations that reach the male/female demographic in highly targeted and focused environments such as Parenting & Family (Momtastic and WholesomeBabyFoods), Fashion & Beauty (theFashionSpot), Kids & Teens (TeenSpot, MyAnimeList), TV & Film (RealityTea, ComingSoon), Sports (Sherdog, HockeysFuture, Wrestlezone), Gaming (GameRevolution, ActionTrip, PlayStationLifestyle), Travel & Outdoors (LiveOutdoors) and more.
With the ability to reach a broad male and female demographic both at scale and while in highly targeted and engaging niche environments, Evolve Media serves as a feature rich platform that allows advertisers and content creators to interact with audiences in a very custom and unique ways that are impactful and relevant to both the advertiser and our publishing brands.
Our Technology Brands
Evolve Media’s broad publishing platform is supported by a suite of publisher-enabling technologies that power the creation and distribution of content across web, mobile and connected TV platforms. Anchored by a powerful publishing content management system that helps manage such a large number of content creators and web sites, Evolve Media gives its users a platform to share their voice and build their social following. Our editors leverage the leading content discovery and audience marketing platform (Crowd Ignite) to distribute tens of thousands of pieces of editorial content across the web in a hyper-targeted way each month. Our sites (as well as over 500 non-owned websites that partner with us to license the platform) leverage Evolve’s video publishing technology (SpringBoard Video) to create and distribute thousands of pieces of original video content each month.
Evolve Media’s technology brands help enable both marketers and content creators to smartly engage with consumers at scale.
Our Creative Services
As a publisher of content to over 95 million consumers across hundreds of websites, Evolve has the unique ability to efficiently build marketing programs that are content-led and speak to discreet and targeted audiences, and to deliver those programs reliably and at scale. To accomplish this, we have created several proprietary technologies that allow us to create and deliver award-winning creative programs that consist of large format, high impact display units (both standard IAB and non-IAB units), custom video solutions, integrated or native advertising solutions and more. Evolve has a globally distributed creative services team that works 24/7 to produce inventive solutions and programs that connect our consumers with brands in ways that truly engage them and drive value for our clients.