Ad Product Manager – Evolve
Location: Los Angeles, CA
THE COMPANY
Evolve Media is a vertical content publishing company that leverages proprietary advertising and publishing technologies to build publishing brands under its CraveOnline Media (men) and TotallyHer Media (women) business units. Evolve offer marketers superior custom, integrated and engaging solutions that allow them to reach and impact its audience of more than 95 million people globally each month (comScore).
Recognizing that no person is defined by any one interest, Evolve publishes an extensive portfolio of enthusiast destinations that speak to large communities of engaged consumers. Leveraging its technology, Evolve tracks the content being consumed across its properties and identifies trending topics that help it better understand the intersection between consumer, content, and consumption. These insights drive Evolve’s editorial process and shape its content. Understanding the differences between men and women and their relationship to content, allows Evolve to work closely with marketers to create custom, integrated marketing and advertising solutions that leverage content, context, and creative at scale.
OUR MISSION
Evolve Media is a publisher of leading enthusiast destinations for men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 95 million people globally each month. Our mission is simple; we deliver Content, Context and Creative at Scale.
Evolve Media is seeking an Ad Product Managerwho can bridge business and technology to grow our business. The Ad Product Manager will partner with Sales, Marketing, and Technology to lead and maintain a market and metric driven product strategy and roadmap for Evolve’s ad-serving technology and display ad products. Then, work with Engineering to translate that strategy into a valuable, high-performance, scalable product offering, displayed across Evolve’s network of over 600 websites.
The Ad Product Manager will report to the Vice President of Product Management, a key leader of the Senior Management Team.
Responsibilities include:
- Ideate, test, and define the features of the product;
- Forecast and decide on release dates and content;
- Assist business owners in improving the profitability of the product;
- Prioritize features according to their market value and the logical order of development;
- Adjust features and priority as needed;
- Accept or reject work results;
- Protect the team from distractions and remove impediments;
- Provide technical advice and context to business owners and business advice and context to the development team.
Required Skills and Experience
- Minimum of 2 years experience as a product manger and 4 years experience within an Internet-based business;
- Demonstrated passion and success in defining and launching excellent products;
- Demonstrated success as an engaging “servant leader” for highly-qualified and diverse technical teams;
- Proven ability to persuade and influence without formal authority;
- Experience designing and describing highly usable products using mocks/wireframes/prototypes generated by software such as Photoshop, Balsamiq, Visio, or Axure RP;
- Excellent communication skills, including the ability to explain complex data and/or highly technical material to a non-technical audience;
- Excellent analytical skills, including ability to diagnose and describe traffic patterns on large properties;
- Moderate technical skills; not a developer but able to intuitively understand the technology behind the products being built;
- Functional knowledge of generally-accepted white-hat SEO and traffic acquisition practices
Strongly Desired Skills and Experience
- Experience managing a development team using Scrum, XP, or other Agile/Lean methodologies;
- Experience with ad-supported business models
- Experience managing remote development teams
- Previous hands-on experience developing a web-based application from concept to cash, ideally using HTML, CSS, JavaScript, PHP/Perl/Python/Ruby, and MySQL
- Experience working within a media or interactive agency environment
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility , but should not be considered an all-inclusive listing of work requirements.
This is a full time position and salary D.O.E. Employees will receive health, vision, and dental after an introductory period. In addition, 401K, life insurance, long-term and short-term disability benefits are provided.
If you think you have the chops to be part of something special, drop us a line
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