Gorilla Nation Enters Into Global Partnership with PMC
Gorilla Nationto Exclusively Represent the Online Advertising Inventory for PMC’s HollywoodLife.com, Deadline.com, Movieline.com, TVLine.com, and BGR.com in Australia, the United Kingdom, and Canada.
Sydney, Australia — March 22, 2012 — Gorilla Nation Media, the world’s largest online branded sales company, announced today a global partnership in Australia, the United Kingdom, and Canada with five sites owned by Penske Media Corporation (PMC). Gorilla Nation will be representing the online advertising inventory for HollywoodLife.com Deadline.com, Movieline.com, TVLine.com, and BGR.com. Comprised of exclusive, breaking entertainment news and original lifestyle content, all five sites bring in a combined 193,000 unique visitors in Australia (comScore, January 2012).
Deadline Hollywoodis widely considered the “must read” source for breaking news and original content on the entertainment industry. Hollywood Life celebrates the essence of the celebrity lifestyle through news, beauty, style, culture and gossip. Movieline is loved both by fans and industry types alike for its obsessive devotion to movies, incisive celebrity interviews and sharp commentary about the world of film. In just over a year since its launch, TVLine has become the first stop for exclusive news about the world’s most popular TV shows and an unparalleled community for TV lovers. Meanwhile,BGR, also known as the Boy Genius Report, is the number one mobile technology site in the world and host to a highly engaged audience that interacts with its content frequently and fervently.
“Partnering with Penske Media Corporation to represent these internationally-recognized sites has bolstered our entertainment offering to an even greater level,” said Walder Amaya, SVP of Canadian and International Operations for Gorilla Nation. “With their news-breaking content and vast loyal readership, they’re the perfect sites to add to our verticals.”
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers - marrying message with media. GN vertically organizes its content audiences, research, specialized ad products and sales efforts into four brand units: Gorilla Nation, servicing entertainment and male-lifestyle; totallyher, servicing female lifestyle; Youthology Media, servicing kids, tweens, and teens; and, Globetrotting Digital, servicing travel & leisure. Working closely with its web publisher partners, each of these vertical media services units provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering unique creative media programs, from concept through execution, along with exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne.
For More Information:
Director of Marketing Communications
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