The toggle overlay focused on 3 segments/products for the Transformers line: Mech Tech, Cyberverse & Robo Power. The user had the ability to toggle between each product and once chosen a unique overlay for that specific product would spawn. This feature engaged consumers on Transformers, promoted individual awareness for each product, and drove awareness to the brand's (Hasbro) micro site.
- Toggle ability to choose between different brand products
- Drive to brand's product website