TORONTO — JULY 19, 2011 — Gorilla Nation Media (www.gorillanation.com), the world’s largest online branded sales company, announced today it has been chosen to exclusively represent the online ad inventory in Canada for International Business Times as a key addition to its business offering.
The International Business Times is a leading digital-only news organization with a global footprint. We’ve launched highly customized programs that deliver significant reach (4.7MM monthly uniques – US and Canada) and performance. IBTimes.com has consistently been among the top 5 destination properties (per comScore) for news and analysis on international business and world affairs.
“We are happy to partner with Gorilla Nation since our Canadian inventory is growing rapidly,” stated Rhoda Tse, Sales Director. “We are now a publication of choice for advertisers looking to reach affluent audiences worldwide and in multiple languages.”
“Gorilla Nation is focused on expanding its vertical offerings in order to best serve marketers with publishers that reach their target audiences,” stated Walder Amaya Senior Vice President of Gorilla Nation Canadian Operations. “By adding International Business Times to the Gorilla Nation family we are deepening our business vertical with a great leading site in the field.”
“Gorilla Nation is focused on expanding its vertical offerings in order to best serve marketers with publishers that reach their target audiences,” stated Walder Amaya Senior Vice President of Gorilla Nation Canadian Operations. “By adding International Business Times to the Gorilla Nation family we are deepening our business vertical with a great leading site in the field.”
To learn more about advertising with International Business Times: http://www.ibtimes.com/aboutus/advertising.htm.
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers - marrying message with media. GN vertically organizes its content audiences, research, specialized ad products and sales efforts into four brand units: Gorilla Nation, servicing entertainment and male-lifestyle; totallyher, servicing female lifestyle; Youthology Media, servicing kids, tweens, and teens; and, Globetrotting Digital, servicing travel & leisure. Working closely with its web publisher partners, each of these vertical media services units provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering unique creative media programs, from concept through execution, along with exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne.
About International Business Times:
The International Business Times (IBTimes.com) is the largest online in-context global business news site. Comprised of 17 country editions, each edition is produced by a local office, and in the native language. Compared with traditional news sites, IBTimes offers a higher ratio, sometimes up to 70 percent, of global news to local news. Global readers number over 10MM and are executives of companies both large and small, investors, entrepreneurs, frequent flyers, luxury consumers, and IT decision-makers. Founded in 2006, International Business Times bureaus are located in New York, San Francisco, Tokyo, Seoul, Frankfurt, London, Mexico City, Sao Paolo, Hong Kong, Beijing, Sydney, Johannesburg, Bangalore, and Jakarta.
The International Business Times (IBTimes.com) is the largest online in-context global business news site. Comprised of 17 country editions, each edition is produced by a local office, and in the native language. Compared with traditional news sites, IBTimes offers a higher ratio, sometimes up to 70 percent, of global news to local news. Global readers number over 10MM and are executives of companies both large and small, investors, entrepreneurs, frequent flyers, luxury consumers, and IT decision-makers. Founded in 2006, International Business Times bureaus are located in New York, San Francisco, Tokyo, Seoul, Frankfurt, London, Mexico City, Sao Paolo, Hong Kong, Beijing, Sydney, Johannesburg, Bangalore, and Jakarta.
For More Information:
Whitney Ashley
Senior Manager Marketing Communications
(310) 449-1890 Ext. 8250