LOS ANGELES, CA— MAY 3, 2011 — Gorilla Nation Media(www.gorillanation.com), the world’s largest online branded sales company and a division of Evolve Media Corp, announced today the launch of Youthology, its newest vertically focused media services business.Youthology has recently been chosen to exclusively represent the online advertising inventory for SodaHead extending their offering of leading youth sites.
Youthologyis a leading provider of pre-school, kid, tween and teen focused digital marketing programs. Its diverse proprietary partnerships allow Youthology to provide marketers with expertise, access and scale within their youth-targeted consumer segments. Youthology specializes in driving youth audience engagement for their marketers using targeted digital display, integration, video, rich media, and production.
“While Gorilla Nation has been in the kids and teens space for awhile, we have noticed over the years a high demand from brands to engage specifically with the tween market,” states Brad Agens, senior vice president of Sales for Gorilla Nation Media. “It was important for us to create an offering that catered to all youths, therefore Youthology was born.”
Youthology recently signed two youth sites including SodaHead.com and WePlay.com, and SodaHead.com. These sites join the Youthology family that includes top youth sites such as Thomas & Friends™, Angelina Ballerina™, Barney™, Bob the Builder™, Fireman Sam™, Pingu™, Rainbow Magic™, and HIT Entertainment.
“Youthology has a deep understanding of the online practices of today’s youth, knowing that they are in a constant state of change,” states Kyle Fletcher vice president of sales for Youthology. “We provide marketers with custom, integrated programs that allow brand interaction with kids, tweens, and teens within highly engaged environments.”
“Through our site partners, Youthology has gained a deep understanding of the online practices of today’s youth,” states Kyle Fletcher vice president of sales for Youthology. “For our clients this deep audience understanding results in successful campaigns that use custom, integrated programs that allow direct interaction with their brands.”
To learn more about Youthology, visit www.youthologymedia.com.
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers - marrying message with media. GN vertically organizes its content audiences, research, specialized ad products and sales efforts into four brand units: Gorilla Nation, servicing entertainment and male-lifestyle; totallyher, servicing female lifestyle; Youthology Media, servicing kids, tweens, and teens; and, Globetrotting Digital, servicing travel & leisure. Working closely with its web publisher partners, each of these vertical media services units provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering unique creative media programs, from concept through execution, along with exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne.
For More Information:
Whitney Ashley
Senior Manager Marketing Communications
(310) 449-1890 Ext. 8250