LOS ANGELES, CA JUNE 10, 2011 –Evolve Media Corp., an integrated digital media company, announced today the acquisition of Crowd Ignite, a premium content exchange engine with proprietary technology that contextually connects audiences of similar interests thereby growing a publisher’s audience base of valuable engaged users.
Crowd Ignite enables premium publishers within defined audience verticals to share their content within a closed network, thereby exposing their content to quality, relevant users on other sites and allowing them to acquire new, engaged users and grow their audience. The Crowd Ignite technology is able to track which pieces of content within a site are the most popular, present it to users on sites within the network and then dynamically optimize the landing page in a way that presents the content they are most likely to want to consume. This ends up driving anywhere from 150% to 700% more traffic to participating Web sites. Crowd Ignite has over 300 publishers participating across such verticals as women, fashion, parenting, movies, gaming, and male-lifestyle.
“Evolve Media Corp. focuses, as a company, on tapping into and activating engagement and conversations around popular, passionate points of interest or affinities among internet users,” said David Denton, Vice President of Product Management for Evolve Media Corp. “With Crowd Ignite we are able to expose users to additional high-quality, relatable content, therefore they consume more content, stay longer, and are generally more engaged.”
The Crowd Ignite team, which consists of account managers, business development, sales and engineering, will continue to run day to day operations post acquisition. Crowd Ignites’ founder and creator, Jake Moilanen, will continue with the company acting as Managing Director of Crowd Ignite.”
“I’m thrilled for Crowd Ignite to be joining the Evolve Media Corp. family,” said Moilanen. “Crowd Ignite is a superior product for publishers and now with Evolve we can take this product to an even higher level.”
For more information, please visit http://crowdignite.com/.
About Evolve Media:
Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers.Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
For More Information:
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250