theFashionSpot Partners with The Heart Truth®this February to Raise Awareness About Heart Disease in Women
A Custom Online Destination Will House Coverage of The Heart Truth’s annual ‘Red Dress Collection Fashion Show’, Photos of Site Visitors Sporting Red in Support, and One-of- Kind Sketches from Celebrities of What Red Means to Them
FEBRUARY 1ST, 2012 LOS ANGELES, CA— theFashionSpot (TFS) (www.thefashionspot.com), the largest fashion-focused community and fashion editorial site on the web, announced today its partnership with The Heart Truth® a national campaign for women about heart disease. In an effort to spread the word about women’s heart health, theFashionSpot will be a media partner of the campaign as well as launch several initiatives of its own to coincide with The Heart Truth’s existing efforts during February—National Wear Red Day® and the Red Dress Collection 2012 Fashion Show.
The ‘Show Us Your Red’ custom online destination on theFashionSpot celebrates National Wear Red Day® Friday, February 3rd, a day when Americans nationwide will wear red to show their support for women's heart health. Beginning February 2nd, visitors are able to upload photos to the destination of themselves “showing their red” in support of the campaign.
TFS is also encouraging celebrities and fashionistas to support the cause by pouring out their hearts on canvas. The “What Does Red Mean To You?” initiative has such celebrities as Cyndi Lauper, Fashion Designer Rebecca Minkoff, Bravo’s Andy Cohen, Nigel Barker, and more put their hearts down on paper by drawing a sketch using only red to illustrate what red means to them. Each sketch will be featured on TFS the week of February 3rd, leading up to The Heart Truth’s Red Dress Collection 2012 Fashion Show. The sketches will also be packaged into a photo book that will be placed into the gift bags at The Heart Truth’s Red Dress Collection fashion show.
Lastly, TFS will provide full coverage of The Heart Truth’s Red Dress Collection 2012 Fashion Show that takes place in New York on February 8th. From red carpet arrivals, backstage coverage, interviews with participating celebrities and designers to up-to-the-minute runway steps, theFashionSpot will be the heart of event coverage for this 10th annual celebration.
“We are so excited about this partnership between The Heart Truth® and theFashionSpot. It’s the perfect forum to connect fashion, creativity and celebrity, to help raise awareness about heart disease in women,” says Dana Glazer, Managing Director of theFashionSpot. “theFashionSpot has a very passionate community and we are hoping to inspire them to spread the word by having them ‘show us their red’ while also being able to enjoy all the insider coverage we have of The Heart Truth’s Red Dress Collection 2012 Fashion Show.”
To ‘Show Us Your Red’, see “What Red Means” to celebrities, or be a part of all the runway action at The Heart Truth’s Red Dress Collection 2012 Fashion Show visit http://www.thefashionspot.com/show-us-your-red.
About The Heart Truth®
The Heart Truth®is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth®is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.
To learn more, visit www.hearttruth.gov.
Originating in July 2001, theFashionSpot (www.theFashionSpot.com) made a name for itself as an invitation only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building the largest fashion-focused community on the web, theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches almost 2 million unique visitors each month, with close to 70,000 registered members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community site and attracts other sites such as ShoeBlog, My‘It’Things and FadedYouthBlog for cross-promotion, content syndication and ad sales. theFashionSpot is part of AtomicOnline (www.AtomicOnline.com), the publishing unit of Evolve Media (www.evolvemediacorp.com).
®The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS.
® National Wear Red Day is a registered trademark of HHS and AHA.
For More Information:
Director of Marketing Communications
(310) 449-1890 Ext. 8250
Public Relations Associate
(310) 449-1890 Ext. 8263