Evolve Media Corp. Enters Into Global Partnership with PMC
Evolve to Exclusively Represent the Online Advertising Inventory for PMC’s HollywoodLife.com, Deadline.com, Movieline.com, TVLine.com, and BGR.com in Canada, United Kingdom, and Australia
TORONTO — March 22, 2012— —Evolve Media Corp., an integrated digital media company, announced today a global partnership in Canada, UK, and Australia with five sites owned by Penske Media Corporation (PMC). The online advertising inventory for Deadline.com, Movieline.com, TVLine.com, and BGR.com will be represented by Evolve’s Gorilla Nation vertical, while HollywoodLife.com will be represented under totallyher, Gorilla Nation’s female lifestyle vertical. Comprised of breaking entertainment news and original lifestyle content, all five sites bring in a combined 731,000 unique visitors in Canada (comScore, January 2012).
Deadline Hollywoodis widely considered the “must read” source for breaking news and original content on the entertainment industry. Bonnie Fuller’s HollywoodLife celebrates the essence of the celebrity lifestyle through news, beauty, style, culture and gossip. Movieline is loved both by fans and industry types alike for its obsessive devotion to movies, incisive celebrity interviews and sharp commentary about the world of film. In just over a year since its launch, TVLine has become the first stop for exclusive news about the world’s most popular TV shows and an unparalleled community for TV lovers. Meanwhile,BGR, also known as the Boy Genius Report, is the number one-ranked mobile technology site in the world and host to a highly engaged audience that interacts with its content frequently and fervently.
“Partnering with PMC to represent these internationally-recognized sites has bolstered our entertainment offering to an even greater level,” said Walder Amaya, SVP of Canadian and International Operations for Evolve Media Corp. “With their news-breaking content and vast loyal readership, they’re the perfect sites to add to our verticals.”
About Evolve Media:
Evolve Media Corp (www.evolvemediacorp.com) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, and Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
For More Information:
Director Marketing Communications
(310) 449-1890 Ext. 8250
Public Relations Associate
(310) 449-1890 Ext. (8263)