Evolve Media Corp. Launches in UK with Vertically Focused Media Services Business
London — March 13, 2012— Evolve Media Corp., an integrated digital media company, announced today its launch in the United Kingdom. Evolve oversees the existing media services division Gorilla Nation, and has now unveiled their women’s lifestyle vertical, totallyher. Evolve’s business structure is designed to organize audiences, research, specialized ad products and sales efforts in order to produce and monetize premium digital content while offering programs to online marketers that deliver content, context and creative with scale.
Reaching over 13.3 million unique British visitors a month, Gorilla Nation is comprised of leading sites focusing on male lifestyle, entertainment, film, gaming, technology and video including CraveOnline, GameRevolution, i09, Kotaku, Slash Film, and Contact Music amongst others. Armed with over a decade of experience and an award-winning creative studio, Gorilla Nation is a recognized expert in entertainment and lifestyle digital marketing. SpringBoard Video, GN’s video division, offers both a full-service video publishing technology solution to publishers and a premium advertising solution for advertisers.
Totallyher verticalizes content and context in order to better understand the women’s audience and the marketer base. The compilation of publishers included within totallyher’s portfolio consists of premium content sites with highly engaged communities. totallyherUK consists of Evolve’s core owned and operated female sites SheKnows, theFashionSpot, Mumtastic and Teenspot. Alongside these core sites, are a number of premium female affiliate sites that collectively reaches nearly 7 million unique users per month (larger than the likes of Conde Nast and iVillage).
“As a company we have been able to demonstrate globally that Evolve Media’s model of vertical publishing combined with custom creative is highly valued by premium brand advertisers,” states Ilda Jamison, Director, UK Sales for Evolve. “The addition of our female vertical, totallyher represents a tremendous opportunity to grow our international presence as we continue investing in leading global markets to help engage with targeted consumer audiences online.”
About Evolve Media:
Evolve Media Corp (www.evolvemediacorp.com) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, and Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers.Evolve offers marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
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