LOS ANGELES, CA – SEPTEMBER 02, 2010– Evolve Media Corp, a unique global brand architect in the digital space, is pleased to announce the launch of Momtastic (www.momtastic.com), an all inclusive web destination combining premium content and community for mothers. The site, which will be a part of Evolve’s publishing unit AtomicOnline, aims to help moms by answering real questions, providing support and delivering positive inspiration for their day-to-day life.
Momtastic was created to address a void in the market by combining the best of mom blogs and traditional premium content destinations. Momtastic covers a number of subjects that interest moms, with sections dedicated to; Parenting, Cooking, Health & Beauty, Home & Living, Entertainment, and Community. Its premium editorial is written by a team of expert moms, including an acclaimed chef, doctors, family therapists, licensed physical trainers, and many more. Momtastic speaks with moms to create a conversational and personal relationship with the mom community; allowing the readers to get to know the writers as they consume useful content on the site.
“Momtastic delivers credible expert content in an approachable and authentic voice,” said Ashley Merrill, Managing Director of Momtastic. “Momtastic maintains an encouraging and interactive tone because it’s for mothers by mothers.”
Aimed to establish a strong presence in the parenting community, Momtastic will be active in social media with Facebook Fan Pages, Twitter feeds, integrated tools on momtastic.com and various other social media outlets. The Momtastic Community will enable visitors to get to know one another by engaging with personalized profiles, groups, and expert Q&A’s, where moms can directly ask the expert’s questions. True to its positive tone, momtastic also has a special section called moments where the community can post and read funny anecdotes and heartwarming stories of motherhood, as well as share them on twitter and facebook. The site will also hold contests and giveaways by partnering with advertisers and brands to provide moms with the newest and coolest products and services.
“Momtastic has a truly unique offering that no other publisher is currently providing to moms online,” said Aaron Broder, Co-Founder of Evolve Media. “AtomicOnline has a history of growing and building successful online communities and we are very excited to add Momtastic to the roster of our leading publishers.”
Despite having just launched, Momtastic already has big plans for additional sections to roll out, including a “TimeOut” Video Series, My City, and What to Buy.
The online advertising inventory for Momtastic will be sold by Gorilla Nation, the world’s largest online branded sales company.
About Evolve Media:
Evolve Media (http://www.evolvemediacorp.com/) is a unique global brand architect in the digital space. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Studios, a one-stop branded entertainment video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers.Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
For More Information:
Whitney Ashley
Public Relations Manager
(310) 449-1890 Ext. 250
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Fazel Adabi
Public Relations Associate
(310) 449-1890 Ext. 255
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