All-New Movie on Blu-Ray™ Combo Pack, DVD & Digital Download January 18, 2011 From Universal Studios Home Entertainment
LOS ANGELES - DECEMBER 13, 2010- CraveOnline (www.craveonline.com), one of the fastest growing next-generation male lifestyle sites, announces today the launch of the official website for the action-thriller Death Race 2, http://deathrace2.craveonline.com/ starring Luke Goss, Danny Trejo, Ving Rhames and Sean Beanfrom Universal Studios Home Entertainment. The website for the all-new prequel to Paul W.S. Anderson’s 2008 adrenaline-fueled all action thrill ride, Death Race 2 will feature exclusive debuts of trailers, film clips, character profiles, images and interactive games based on themes from the film. Death Race 2 will hit shelves January 18, 2011 on Blu-ray™ Combo Packand DVD.
Death Race 2’s partnership with CraveOnline marks the third venture with Universal Studios Home Entertainment for creating and hosting their official Blu-Ray™ and DVD destination websites. Past official website collaborations include Smokin’ Aces 2: Assassins’ Ball and American Pie Presents: The Book of Love.
“CraveOnline is excited to be working again with Universal Studios Home Entertainment for its second Death Race franchise film,” said David Cohn, Senior Vice President of Sales for CraveOnline. “By creating prominent custom sections comprised of unique features for studios and brands, we continue to establish ourselves as leaders in the online ad space and effectively reach audiences for their home entertainment needs.”
The Death Race 2 destination site will debut the different features and games in a series of phases in anticipation of the home entertainment release:
- Full-Length Trailer– Viewers will get an action-packed preview of the action-thriller before it debuts on Blu-Ray™ Hi-Def and DVD.
- Character Profiles– Learn more about the characters in the film played by actors Luke Goss, Danny Trejo, Ving Rhames and Sean Bean.
- Images– Be among the first to see some of the hottest scenes from the film.
- Film Synopsis
- “Blow Her Clothes Off Game”– A fun risqué game in which users will be given mini-missions to rev up the engine of one of the cars featured in the film in order to blow the clothes off of one of the car’s sexy navigators.
- “Sexy Navigator Bios”– Get to know the women of Death Race 2.
“Fans of Death Race will love the prequel’s high-octane action sequences and incredible special effects. With CraveOnline’s successful track record for hosting official websites for Universal’s other quality DVD OriginalTM franchises, we knew it would make sense to work with them again to engage current and future fans for Death Race 2,” stated Mike Wokosin, Vice President of Digital Marketing for Universal Studios Home Entertainment. “The official website brings interactive and entertaining features that really appeal to the film’s male audience, not only engaging them but also creating a loyal fan base.”
To experience the official Death Race 2 website, visit http://deathrace2.craveonline.com/
AboutDeath Race 2:
A deadly driving competition spawns a racing legend in Death Race2, an all-out action thrill ride, coming to Blu-ray™ Combo Pack,DVD and Digital Download January 18, 2011 from Universal Studios Home Entertainment DVD Originals™. Danny Trejo (Machete), Ving Rhames (Mission Impossible III), Sean Bean (The Lord of the Rings trilogy) and Luke Goss (Hellboy 2: The Golden Army), star along with returning cast members Fred Koehler (“Lost”) and Robin Shou (Beverly Hills Ninja), in an all-new prequel to Paul W.S. Anderson’s 2008 adrenaline-fueled action-thriller, Death Race. Packed with more of the heart-stopping action, spectacular stunts and shocking twists that propelled the original to cult status, the Death Race 2 Blu-ray™ Combo Pack and DVD will include unrated and rated versions of the film as well as in-depth bonus features that go behind the scenes of the thrill-packed story of the greatest Death Racedriver of all time.
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 35 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames. The company is based in Los Angeles with sales offices in New York, Chicago and San Francisco. CraveOnline is part of AtomicOnline (www.atomiconline.com), a diversified online media company.
About Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
For More Information
Public Relations Manager
(310) 449-1890 Ext. 8250
Public Relations Associate
(310) 449-1890 Ext. 8255
UNIVERSAL STUDIOS HOME ENTERTAINMENT
Vice President, Publicity