LOS ANGELES, MAY 19, 2010 — TheFashionSpot (www.thefashionspot.com), the largest fashion-focused community and fashion editorial site on the web, announced today the redesign of its site with the launch of a new beauty channel.
TheFashionSpot was launched in 2001 and began as an exclusive forum for designers, stylists, models and fashionistas. This unique site soon began to weave in editorial about style trends, must have clothing and accessories, designers to know, models to watch and everything fashion. With the evolution of TheFashionSpot comes the newest section dedicated to beauty. The beauty section features product reviews, editorial on makeup, hair, skincare, and the “Get the Look” beauty series which shows readers how to replicate makeup and hair styles. In the “Real Women Go Bold” feature, three TFS staffers will be given beauty products from a leading make up line in order to create make up styles for various occasions including a first date, girls night out and Sunday brunch. Lastly, to celebrate the new additions of the site, TFS will profile designers, fashion journalists and other industry insiders and find out about the “Go Bold” moments that helped them become a success, in a column titled “Go Bold Life Moments.”
“The new design and features on theFashionSpot allow us to better showcase our leading fashion content as well as create greater usability for our loyal community of fashionistas,” stated Dana Glazer, Managing Director of theFashionSpot. “Adding a beauty channel was a natural fit for our site and lets us offer more content to our readers and a different avenue for marketers.”
Originating in July 2001, theFashionSpot (www.theFashionSpot.com) made a name for itself as an invitation only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building the largest fashion-focused community on the web, theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches almost 1.2 million unique visitors each month, with close to 70,000 registered members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community site and attracts other sites such as ShoeBlog, My‘It’Things and FadedYouthBlog in terms of cross-promotion, content syndication and ad sales. theFashionSpot is part of AtomicOnline (www.AtomicOnline.com), the publishing unit of Evolve Media (www.evolvemediacorp.com).
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