Evolve Hires Industry Veteran to Lead Dedicated Sales Team Tasked with Exclusively Managing Sales for a Growing Portfolio of Premium SpringBoard Platform Publishers
LOS ANGELES, CA MARCH 10, 2011 – Evolve Media Corp., an integrated digital media company, announced the launch of their complete video division, SpringBoard Video, and the hiring of a dedicated team of video ad sales industry veterans to exclusively monetize the online video ad inventory for SpringBoard Video publishers. SpringBoard Video offers advertisers and publishers complete video solutions supported by its full service, in-house media services team.
Originally developed as a tool for use by its owned and operated websites, Evolve’s investment into the SpringBoard Video Platform, a proprietary ad-supported video player technology and content management system, has allowed it to bring this unique service to market, which has already led to adoption of the technology to power the online video of over 160 mid-tail web publishers. According to comScore January 2011 Video Metrix reports, SpringBoard Video delivers over 150 Million content streams a month, approximately 60% of which are exclusively served through the SpringBoard Video Platform and will be exclusively monetized by the SpringBoard Video sales team. In addition to offering scalable volumes of standard pre-roll and companion ad units, SpringBoard Video has developed a number of proprietary video ad products, including “SpringCast”, “Branded Canvas” and the “Canvas Player”. SpringBoard Video also taps into the creative talents of its growing SpringBoard Studios division, a video creative services division tasked with fueling innovation in video advertising for SpringBoard Video clients.
The newly hired SpringBoard Video sales team is spearheaded by its Vice President of Sales Dan Drescher, formerly of Video Egg and ScanScout, who will lead a growing national team of sales executives focused on creating custom video programs that deliver brand messages with scale. “We’re extremely pleased to have Dan on board to spearhead the sales growth of what we anticipate to be a substantial part of the Evolve family of offerings,” says Keith Bonnici, General Manager of Evolve’s SpringBoard Video division. In addition to the launch of dedicated sales efforts, Springboard Video has promoted Fabien Ricard to the position of Managing Director of SpringBoard Video. Fabien will be tasked with continuing to aggressively focus on establishing close partnerships with premium publishers and working with the team to develop innovative new ad products that will help SpringBoard Video lead the evolution of the online video advertising industry.
“We made the investment to roll out our SpringBoard Video Platform for third party use in order to better service the needs of our high-quality mid-tail publisher partners that were looking for a cost-effective video player technology solution,” says Brian Fitzgerald, President of Evolve Media Corp. “Beyond our video platform offering, we are now offering even more unique video ad products as well as branded entertainment services. We believe that this combination of investment in technology, services and a top-of-market sales team has allowed us to develop a high-quality in-context video offering for marketers that is wholly unique in the marketplace.”
To learn more about SpringBoard Video please visit this link http://springboardvideo.com.
About Evolve Media:
Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
For More Information:
Whitney Ashley
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Whitney Ashley
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250
This e-mail address is being protected from spambots. You need JavaScript enabled to view it