Our History

Evolve Media LLC 1999

1999

Aaron Broder forms company.

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2000

Develops first owned and operated publishing site Celebrityblvd.com to cater to entertainment fans and entertainment marketers.

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2001

Forms partnerships with several motion picture studios to build official movie websites and run ad campaigns on Celebrity Blvd.

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2002

Company changes name from Celebrity Blvd. to Gorilla Nation Media and starts to build out its audience reach by forming partnerships with third party publishers.

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2003

Signs ad sales agreements with independent web publishers, including ComingSoon, SuperHeroHype, and RottenTomatoes, who have large site audiences but no direct ad sales capabilities.

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2004

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2005

July

Acquires two premiere entertainment sites - movie news site Comingsoon.net and comic book news site Superherohype.com.

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2006

Sells teen site Quizilla to Viacom

for 30 times what it paid for site

to provide capital for future publishing acquisitions and international expansion.

Acquires SheKnows.com, rebrands the business to She Knows Media.

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2007

Launches Canadian business to provide further support for Canadian advertising agencies and marketers.

Acquires pioneer mixed martial arts website Sherdog.com.

Acquires wrestling news website Wrestlezone.com.

Acquires leading hockey community site Hfboards.com.

Acquires fashion community site Thefashionspot.com.

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2008

Acquires video game guides and news website Gamerevolution.com.

Forms London office to provide further support for British advertising agencies and marketers.

Acquires premiere anime site Myanimelist.net.

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2009

March

Starts Australian operations to service Australian agencies and marketers.

September

Launches parenting site Momtastic.com.

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2010

August

Launches outdoor recreation site Liveoutdoors.com.

September

Acquires playstation gaming community Playstationlifestyle.net.

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2011

April

Acquires Wholesome Baby Food blog to integrate into Momtastic.com.

June

Acquires pregnancy community site Babyandbump.com.

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2012

October

Acquires reality TV news site RealityTea.com.

December

Sells SheKnows Media to private equity firm Great Hill Partners.

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2013

Creates Pebblebed, a unified propreitary CMS built on top of Wordpress for its owned and operated sites.

Hires international editors to localize publishing to cater to audiences in Canada, UK and Australia.

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2014

May

Acquires premiere Australian music news site Musicfeeds.com.au.

December

Acquires leading pet sites Dogtime.com and Cattime.com.

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2015

March

Acquires leading beauty product and review site Totalbeauty.com.

July

Evolve sells MyAnimeList.net to Japanese conglomerate DENA

for more than 20 times

the amount Evolve paid to acquire site.

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2016

May

Acquires men's lifestyle site Mandatory.com.

July

Sunsets Craveonline and subdomains its content within Mandatory.com.

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2017

March

Opens Evolve Mexico office to provide technology development, finance and operations support.

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2018

April

James Weidner rejoins company as CFO to help navigate company growth going forward.

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2019

Forms strategic partnership with Outbrain for traffic growth across its publishing sites.

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2020

Forms search partnership with Ad.Net to provide readers with better in-site search experiences.

Migrates publishing infrastructure from local to cloud-based hosting solution.

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